Facebook & Instagram Ads Agency
Facebook and Instagram are two surfaces of one advertising system called Meta, and you plan, buy, and measure ads for both in the same place. So when you hire a Facebook ads agency or an Instagram ads agency, you are really hiring a Meta ads agency: one account, one pixel, one budget, and a single set of campaigns that can appear in either app. A small senior team has run our paid social work since 2018, and we price it in the open at $499 a month plus your ad spend, billed month-to-month with nothing locking you in and the account and pixel staying in your name.
To be clear on the plumbing: Meta is the company behind Facebook, Instagram, Messenger, and the audience network, and its tools live in Meta Ads Manager. From that one console your ad can show in the Facebook feed, in Instagram Reels and Stories, in the Messenger inbox, and elsewhere. You do not build separate Facebook and Instagram campaigns in different systems; you build Meta campaigns and choose where they run. If you would rather talk it through, book a call.
What we run on Meta
Paid social works only when the offer, audience, creative, and tracking hold together. We pull from the capabilities below, leaning hardest on the ones your account needs.
We build campaigns for each stage of the buying journey: cold awareness that introduces you, consideration that warms people up, and conversion that asks for the sale or lead, because most people do not buy the first time they meet a brand.
Meta’s Advantage+ tools hand much of the targeting and placement work to its system, and for many stores they beat hand-built setups. We test them against manual structures and keep whichever earns more.
Creative is the biggest lever on Meta, so we treat ad production as an ongoing test, running different hooks, formats, and angles, including user-generated-style video that looks native to the feed.
We set up retargeting so people who visited your site, watched a video, or added to cart get a follow-up that brings them back. It runs through both the browser pixel and the server-side Conversions API, which recover signal that browser tracking alone now loses.
For service businesses and high-consideration offers, we run lead campaigns on Meta’s Instant Forms, which open a pre-filled form inside the app so someone can enquire without leaving the feed. Those leads pipe into your CRM or inbox so none go cold.
We build custom audiences from your customer lists, site visitors, and engagers, then use lookalikes to find fresh people who resemble your best customers.
We design and run ads across Instagram’s main surfaces, with creative shaped for each, since a vertical Reel needs different treatment than a square feed post. We cover Facebook placements too.
Every month you see spend, sales or leads, cost per result, and return on ad spend, with no dashboard dressing activity up as outcomes.
Full-funnel campaigns from first impression to purchase.
We build campaigns for each stage of the buying journey: cold awareness that introduces you, consideration that warms people up, and conversion that asks for the sale or lead, because most people do not buy the first time they meet a brand.
Advantage+ shopping and Advantage+ audiences.
Meta’s Advantage+ tools hand much of the targeting and placement work to its system, and for many stores they beat hand-built setups. We test them against manual structures and keep whichever earns more.
Creative and UGC testing.
Creative is the biggest lever on Meta, so we treat ad production as an ongoing test, running different hooks, formats, and angles, including user-generated-style video that looks native to the feed.
Retargeting through the pixel and the Conversions API.
We set up retargeting so people who visited your site, watched a video, or added to cart get a follow-up that brings them back. It runs through both the browser pixel and the server-side Conversions API, which recover signal that browser tracking alone now loses.
Lead generation with Instant Forms.
For service businesses and high-consideration offers, we run lead campaigns on Meta’s Instant Forms, which open a pre-filled form inside the app so someone can enquire without leaving the feed. Those leads pipe into your CRM or inbox so none go cold.
Custom and lookalike audience building.
We build custom audiences from your customer lists, site visitors, and engagers, then use lookalikes to find fresh people who resemble your best customers.
Instagram placements: Reels, Stories, and feed.
We design and run ads across Instagram’s main surfaces, with creative shaped for each, since a vertical Reel needs different treatment than a square feed post. We cover Facebook placements too.
Honest reporting tied to revenue.
Every month you see spend, sales or leads, cost per result, and return on ad spend, with no dashboard dressing activity up as outcomes.
Facebook vs Instagram: which is right for me
This is the question most agencies dodge, so here is a straight answer. You do not have to choose, because both run under Meta from one budget, but knowing how they differ helps you read your results.
Facebook reaches the widest and oldest audience, and its feed suits detailed offers, link-heavy ads, lead forms, longer copy, and local targeting. If your customers skew over thirty-five, or your product needs explaining, Facebook tends to do the heavier lifting. Instagram skews younger and more visual, and it shines for lifestyle products such as fashion, food, beauty, and fitness, with Reels and Stories as its strongest real estate.
In practice we almost always run both, let Meta serve each ad where it performs, then shift creative and budget toward the winner. A skincare brand might see Instagram Reels drive the sales, while a local accountant might see the leads come from the Facebook feed. You learn this from real spend, not a guess, so the honest answer to “Facebook or Instagram” is usually “both, then follow the data.”
How a Meta campaign comes together
We follow an order that guards your spend early and chases growth only once the numbers say it is safe.
A fair word on timing: early results can land inside the first couple of weeks, but dependable profit takes longer, and anyone promising a guaranteed return before seeing your account is selling a pitch, not a plan.
Want a scope and a fixed price?
Why brands pick us
Brands switch to us from an agency, a freelancer, or DIY for a few repeating reasons.
A fit example: a boutique fitness studio
This work suits boutique fitness studios and independent gyms especially well, because a free trial or intro pass is a clear, trackable goal and the local audience is easy to define. Picture a studio that has boosted class posts for months: the photos earn plenty of likes, but almost none of it becomes trial sign-ups, and nobody can tell which posts brought anyone through the door. We would stop paying for applause and build a real funnel. Cold prospecting ads with proper video would reach nearby people who fit the member profile, an Instant Form would let them claim a trial inside the app, and pixel retargeting would follow up with everyone who showed interest but did not book. The budget that used to buy likes would start producing booked trials we can count. The same approach fits salons, dentists, restaurants, and any local business where a booking is the goal.
Our pricing is on the page, not behind a sales call.
You see the number before you ever speak to us: $499 a month plus the ad spend you pay Meta directly. Most agencies hide every figure until they have you on a call, and we think that is backwards.
Nothing locks you in.
We work month-to-month with no long contract. If our management stops earning its keep, you leave clean, which keeps our attention where it belongs.
The account, pixel, and audiences are yours.
Everything we touch sits inside your own Meta assets, under your name. If we ever part ways, you walk off with the ad account, the pixel and its history, and every audience we created.
Senior people handle your ads.
Your account is run by experienced managers, not handed to whoever joined last week. Paid social punishes neglect fast, and seasoned judgment keeps a budget from draining.
Creative-led testing drives the work.
Because creative moves the needle most on Meta, we build the whole effort around testing ads, not just nudging bids, so performance does not stall on a tired image.
We report on sales, not vanity.
Likes, reach, and follower counts do not pay your bills. We measure the leads and revenue your spend produces and steer the budget toward profit.
Meta Ads pricing
Our management fee for Facebook and Instagram ads is $499 a month. That is what you pay us to run the campaigns: strategy, audiences, creative testing, optimization, and reporting. It sits apart from your ad spend, the money that buys the impressions and clicks. Think of the fee as the team running the engine and the ad spend as the fuel.
The ad spend has a minimum of $1,500 a month, paid straight to Meta, and we never mark it up or take a cut. Every dollar of that budget reaches the platform and shows in your own billing, with no hidden margin tucked into your media spend. If you run Meta alongside another platform we manage, such as Google Ads, you take 10% off the management fee for two or more platforms together; the ad spend on each stays separate and unmarked-up.
A few honest things move your total up or down:
Your ad spend level. The $1,500 minimum is a floor, not a target. Many brands invest more once the campaigns prove they return, and your spend tracks your market and the growth you want.
How much creative you need produced. Shaping, testing, and adapting assets you already have is covered in the management fee. Original production, a run of UGC-style videos or a full shoot, is a separate, billed add-on we price plainly before any work starts.
How many platforms you run. Meta alone is one thing to manage. Adding Google or another channel brings its own setup, testing, and reporting, which the multi-platform discount helps offset.
The state of your current account. A Meta account cluttered with old campaigns and broken tracking takes more upfront work to rebuild than a fresh one.
You can see how every offer we publish is laid out on our pricing page.
Ready to get a real number?
Meta Ads questions
Straight answers to what owners ask first.
How much do Facebook and Instagram ads cost with you? Our management fee is $499 a month to run your Meta ads. On top of it you need an ad budget, which goes to Meta rather than to us, with a minimum of $1,500 a month. Your starting total is the $499 fee plus whatever you spend on ads above that floor.
Is the ad spend really separate from your fee? Yes. The $499 is our charge for managing the campaigns. The ad spend is what Meta bills to your own payment method to show your ads. We never add a markup, so what you budget for ads is exactly what reaches the platform.
Is there a contract, and what is the minimum? No long contract and no lock-in. We work month-to-month, so you can stop whenever it stops making sense. The practical minimum is the $499 management fee plus the $1,500 monthly ad spend.
Facebook or Instagram, which one is right for me? For most brands, both, since they run together under Meta from one budget. Facebook tends to win for older audiences, detailed offers, and local leads, while Instagram tends to win for younger, visual, lifestyle products through Reels and Stories. We run both and shift budget toward whichever performs.
How soon will I see results? Early clicks, leads, or sales can appear within the first couple of weeks after launch. Steady, profitable performance usually takes a bit longer, since the campaigns need to learn and we have to weed out the weaker ads first. We give you a straight timeline for your account.
Do I own my pixel and ad account? Yes, fully. Everything runs inside your own Meta Business account, pixel, and audiences, under your name. If we ever stop working together, all of it stays with you, history and audiences included.
What about iOS and tracking changes? How does the Conversions API help? Since Apple let users block app tracking, the old browser-only pixel misses a chunk of the conversions it used to catch. The Conversions API recovers much of that by sending data from your server straight to Meta, so it optimizes on accurate numbers.
Do you make the creative? We handle creative direction and testing, and shaping and testing the images, video, and copy your ads need is part of the management fee. Original production, a full video shoot or a batch of fresh UGC-style clips, is billed as a separate add-on, quoted clearly up front.
Get your Meta ads moving
If you are spending on Facebook or Instagram and cannot tell which ads bring customers, that is the problem we fix: senior managers, creative-led testing, honest reporting, no contract, and assets that stay yours.
Book a call so we can go through your account together. You can also check the figures on our pricing page, or step back up to the full range of paid media on our PPC services page.