Case study SEO + Local SEO + Google Ads
Google Ads so good the client switched them off
Rustic Wood Floor Supply is a wholesale and retail hardwood flooring supplier serving Atlanta. We run their SEO, Local SEO and paid ads. The ads worked almost too well — 349 sales at $7.65 each in three months, until the client asked us to pause them because they couldn't keep up with the orders. Meanwhile the organic and local rankings kept climbing.
The challenge
Rustic Wood Floor Supply sells hardwood flooring — wholesale and retail — to contractors and homeowners around Atlanta. In a category where buyers compare suppliers on price, stock, and proximity, being easy to find across Google is what fills the order book.
We took it on in January 2025 to grow their search presence across the board: organic, local, and paid. The paid side ended up creating a problem most businesses would love to have.
What we did
- 01
Local SEO for the Atlanta market
We optimised the Google Business Profile and local signals so Rustic ranks for 'wood flooring atlanta' and the searches contractors and homeowners actually use — across the metro, not just their own street.
- 02
Organic SEO at scale
A flooring catalogue is big. We grew the site's organic footprint across thousands of product and category terms, lifting rankings and pulling in traffic that doesn't cost a click.
- 03
Google Ads — almost too well
We launched Google Ads to capture high-intent buyers. In three months they drove 349 conversions at $7.65 each. The client paused them — not because they failed, but because the orders outran what the team could fulfil. A good problem, honestly reported.
- 04
Keep the organic engine running (ongoing)
With ads on hold, the SEO and Local SEO keep working — steadier, lower-cost demand the business can absorb at its own pace. The engagement is still active.
The results
The paid sprint and the organic build both landed. Every figure below comes from Rustic's own Google Ads, Semrush, Search Console, and Google Business Profile, labelled with its source and date — including the ad result that ended the ad campaign.
The evidence
Pulled straight from the client's own dashboards. Every figure is labelled with its source and date.
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