Case study SEO + Google Ads
Three years of ecommerce SEO and a 4× return on ad spend
DuraCard manufactures custom plastic cards and sells them online across the US. We've run their SEO and Google Ads since 2023. Organic traffic has grown roughly six-and-a-half times, they rank top-three for the keywords that actually sell, and every dollar of ad spend brings back more than four.
The challenge
DuraCard manufactures custom plastic cards — gift cards, membership cards, loyalty cards — and sells them online to businesses across the US. It's a competitive ecommerce category where buyers comparison-shop on Google, so the brands that own the search results own the orders.
We've worked with DuraCard since 2023 with a clear job: grow the organic rankings that compound over time, and run paid search that pays for itself. Three years in, both are working.
What we did
- 01
SEO built on the money keywords
We focused the organic work on the terms that actually convert — the card types and use-cases buyers search before they order — and earned top-three rankings across them.
- 02
Scale the catalogue's reach
An ecommerce catalogue has hundreds of pages worth ranking. We grew DuraCard's keyword footprint and organic traffic year over year, turning search into a primary sales channel.
- 03
Google Ads that pay for themselves
On the paid side we run Google Ads to a return, not a budget — capturing high-intent buyers efficiently enough that every dollar in comes back more than fourfold.
- 04
Compound it (ongoing)
This is a three-year, still-active engagement. Organic keeps building the durable base while paid scales the high-intent demand on top.
The results
Three years of compounding organic plus an efficient paid channel. Every figure below comes from DuraCard's own Semrush, Search Console, and Google Ads, labelled with its source and date.
The evidence
Pulled straight from the client's own dashboards. Every figure is labelled with its source and date.
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