Case study Keyword research + SEO plan (one-time)
A keyword plan the client ran with — and organic took off
Coachway is an all-in-one platform for online fitness coaches. They came to us for a single deliverable — keyword research and an SEO plan they could run themselves. They did, and over the next six months organic search went from a near-standstill to thousands of clicks a month.
The challenge
Coachway is an all-in-one platform for online fitness coaches — a crowded category where buyers are coaches comparing tools before they commit. To win them from search, Coachway needed to show up for the terms those coaches actually type. It wasn't.
In the six months before our work landed, the site pulled 34 search impressions and 17 clicks in total — effectively no organic presence. And Coachway didn't want a retainer; they wanted a plan they could execute in-house.
What we did
- 01
Keyword research grounded in how coaches search
We mapped the terms online fitness coaches use when choosing a platform — by search intent, difficulty, and how realistically Coachway could rank — so effort would go where it could actually pay back.
- 02
Turn it into a prioritized SEO plan
We translated the research into a clear, prioritized roadmap: what to build, what to fix, and what to publish, in the order most likely to move organic rankings.
- 03
Package it to run in-house
This was a one-time deliverable. We handed over the research and the plan so Coachway's own team could execute it without us — no retainer, no dependency.
- 04
They did the work
Coachway implemented the plan themselves. The results below are theirs — what a solid plan looks like when a team actually runs it.
The results
Coachway took the plan and executed it over the following six months. Organic search went from a near-standstill to thousands of clicks a month. Every figure below comes from Coachway's own Search Console and Semrush, labelled with its source and date.
The evidence
Pulled straight from the client's own dashboards. Every figure is labelled with its source and date.
Want results like these for your business?